Getting The Full SEO Benefits From A Blog
WordPress is one of the leading SEO enhanced blogs that you can select to use. It is a world leader. It is uncomplicated and easy to use, looks great and above all is 90% SEO ready out of the package.
This is part of a series of tip articles just about using WordPress for maximizing on SEO.
Tip: Make sure the blog is on YOUR site
So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.
If you are doing blogging for SEO purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!
Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your web site but they are unclear from an SEO position. If you want to have the blog content 100% connected with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.
If your blog is currently on WordPress.com or Blogger.com then consider quickly to relocate it and it’s contents to your physical website. Moving a WordPress.com hosted site to your own WordPress site hosted by you is simple – do a database backup and then set up WordPress on your web site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some good tips on how to do this.
One fundamental thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT SEO optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.
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